DATABASE MARKETING: WHY IT MATTERS

Do you really know your customers? Their characteristics & lifestyle, age, hobbies, location, etc.? How is this relevant to the growth of your business? If you see to your existing and potential customer’s needs and desires, that means actually putting yourself in their shoes, you’ll know how to improve customer satisfaction and build stronger relationships.

WHAT IS DATABASE MARKETING

An effective marketing communication is built on rock-solid foundation- database marketing. Database marketing is collecting data and filtering said gathered data to specific information about customers to generate sales and referrals. Using email for updates, uncovering target market needs, sending newsletters and announcements, and solidifying ties with customers so they now they aren’t forgotten.

WHAT WE DO IN DATABASE MARKETING:

ASSEMBLE DATA AND KEEP DETAILS

Activities, awards, addresses, extended families etc. From the data gathered, we filter out the information we need from the useless data based on marketing objectives and strategies to target the market. With the use of demographics, it’s easier to know if there’s a market to service and make contact with customers and former customers about the products, services, and/or events.

NICHE MARKETING

This plays a huge role building relationships. Basically, it’s all about segmenting so we are able to better target different offers. In return, there’s a gain in response rates; time, money, and effort isn’t wasted; and customers are satisfied.

PERSONALIZING

Marketing efforts should be personalized. You are communicating with human beings, not robots. Use your recipient’s name. Attract customers with a creative landing page.

CHOOSE MARKETING MEDIUM

Whether it’s pay per click, direct mailing, emailing, we aim to promote your cause or product/service with the right medium. It’s about selecting a mix to capture the customer’s attention and capitalize opportunity.

TRACKING AND ANALYSING

Costs, profits, responses, website visits are metrics tracked; monthly and yearly sales results reviewed; results and analytics improved; and database cleaned, organized and maintained.

DRAWING FEEDBACK

To understand if all marketing efforts done are effective, we make sure to reach out to customers and gain insight from their feedbacks. Letting customers know they are not forgotten is crucial in developing relationships.
We highly value bringing customer satisfaction and building stronger relationships for business growth. To see to existing and potential customer’s needs and desires, we maximize on the opportunity of using database marketing.