More often than not, marketers learn from blogs written by other marketers who have had experience in the industry either selling marketing strategies or running their own marketing agency.
Nonetheless, why is it that -even with all these available resources- there are still a huge number of businesses that can’t seem to pick up the pace in improving the effectiveness of their marketing efforts? Answer…lack of effective timing.
Timing. Is. Everything! Especially in the world of marketing. The game is to know what your target audience are into, what social media platforms they are on, and delivering while the door is still wide open.
To stay ahead of the game, here’s a list of online marketing trends to help you:
Nothing says “real time” like live streaming. People spend 3x more time watching Facebook live videos compared to ordinary ones. Obviously, live streaming has made an explosion in the digital marketing scene and why wouldn’t it? Instead of hearing about the “new thing”, businesses offer to show you the actual change for yourself. Not only are target audiences given awareness about the product and/or service but their emotions are engaged too. This makes the brand more memorable.
Billions have been invested on mobile ads because, in this century, who doesn’t have a phone with them on a regular basis? It’s a smart move. Think about it! We check our phones first thing in the morning, during lunch break, boring uneventful hours, before going to bed, and even while doing our business in the toilet. In 2018, mobile video consumption is expected to grow by 25% (and video consumption is supposed to decline on laptops and desktop computers for the first time ever), so get ahead of the competition now by planning a mobile video strategy.
Most marketers tend to think of search as it relates to audiences typing queries into search engines, but that’s changing. You can now speak directly to Alexa or Google Home and search using your own voice in your own words. It pushes the industry to learn more about its consumers and exactly what they want. Despite the fact that people tend to scroll straight to organic results on search engine results pages, the paid ads industry is still huge, making pay-per-click one of the biggest competitors for would-be SEO dollars.
Monitor your target audience’s purchasing behavior. This is so you are able to provide customers a personalized shopping experience.That’s one of the best ways to increase engagement and sales. It’s what your customers want. In fact, 75% of consumers prefer retailers that use personalization to improve their shopping experience. Even with your email campaigns, this is the best way to go and reach your customers where it counts.
Marketing automation, in its simplest form, is a tactic used to streamline and automate marketing and sales efforts with software. Businesses using marketing automation experience a 451% rise because it helps with organization, personalization, customer insight, and increased customer retention. Marketing automation software, along with a CRM, can help you dramatically increase your sales leads if used properly.
AR & Wearable Technology
Augmented reality (AR) picking using wearable technology combines the very best of vision- and voice-guided picking to produce a faster, hands-free solution for industrial environments. In 2017, market value of wearable devices is estimated to reach $4.12 billion. This means a huge opportunity for marketers. Making use of mainstream wearables such as smartwatches, which currently act like a ‘trigger’ for consumers, is one affordable way marketers can get engaged, without having to create their own device.
More and more people are learning the power that influencers have. According to research, this is because 74% of people turn to social networks for guidance on purchase decisions and the personal connection influencers have with their fans drive a lot factor to these decisions. Brands are reaching out to these micro influencers because it’s easier for people to relate to them. With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising.
Social Media “Buy” Buttons
The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. The power of social networking is such that, the number of worldwide users is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population. 93% of consumers feel social media interaction increases their purchase intention
Short Lived Content
When we were young, we’d groan in despair trying to read through long paragraphs in history books for an upcoming test the following day. Naturally, growing up, we’ve tried to find ways to make everything simpler and direct to the point. Thus, information has become shorter over the coming years. Paperwork to presentation to posts to tweets to snaps. Our short attention span just demands to be met. 9000 snaps are shared every second, 10 billion snap video views daily, 150 million active snapchat users daily, and 935.6 bilion snapchat’s projected 2017 ad revenue. Are you gonna let this opportunity go to waste?