Just having a website is not enough. Like you, everyone wants to take their business online. As a result, dozens of listings of business social networks search engines online have created a complicated ecosystem and digital clutter.
This is where SEO or search engine optimization comes to the rescue. But it has to be effective. Increase your site’s ranking and traffic by avoiding these common seo mistakes.
1. Sluggish Page Speed and Response Time
SEO favors responsive sites. Let’s say you rely on e-commerce or advertisements to generate your website. If your site is slow, you lose potential customers, resulting to less revenue for your business.
2. Poorly Designed Landing Page
Poorly designed landing pages will result in low conversion rates. Keep your landing page very clear and concise. Instead of using long paragraphs to share information, use attention-grabbing headlines and bullet points.
3. Not Optimized For Mobile
People use their phones to search online. Use this opportunity to your advantage! Optimize your website to be mobile friendly and you’ll see a lot of benefits: it’s more available for users, improves user experience, it’s cost effective, increases sales, and engages Google ranking.
4. Too Much Clutter
When it comes to websites, visitors want it clean, clear, and well-organized because they want to find what they need easily. If your site’s overwhelming and crowded with cluttered designs and too much text, your visitors will quickly leave your page. Therefore, decrease your click rate and final order conversions.
5. Not Having a Sitemap
Users and search engines need sitemaps because they help search engine spiders find all your web pages easily. Hence, a smoother and faster way to index through your website.
6. Not Testing Different Browsers Compatibility
Nowadays, there’s a wide range of browsers, devices, and operating systems available. Testing different browsers compatibility ensures consistency in the appearance and functionality of a website throughout different browsers and devices, essentially giving great user experience.
7. Not Optimizing For Local Search
Local SEO is a great way to market your business online. Millions of local customers google for the best local businesses in their area all the time (thanks to smartphones and better connectivity). So optimize for local search- reference keywords, associate your listing with the right category, and remain a consistent address format (wherever you may mention it).
8. Zero Social Media Presence
An importation factor that can help boost your site’s ranking, social media can help improve your brand’s visibility and help you generate targeted traffic for your website. Hence, make sure that your business has a social presence on popular social networks like Facebook, Twitter, and Google+/
9. Unclear Call-To-Action
CTAs are big opportunities in the form of a tiny button. However, if you miss the mark with appearance, language or positioning, you can say goodbye to your conversions. Since CTAs are so important , consider how your buttons should look, what they should say, and where they should be placed so that they’ll appeal to as many users as possible.
10. Not Updating Old Content
Provide your audience with accurate information. Evaluate your content. If your content’s click-through rate and traffic is really low, not written well, or contains outdated information, it’s time to update it.
11. Uninteresting Content
Quality and engaging content is the core of all SEO strategies. Your content should be crafted in such a way that it keeps your audience riveted till the end and it is the best way through which you can get more traffic and increase your ROI.
12. Using Boring and Irrelevant Images
Images speak a thousand words. It engages users to look through your site and encourages them to share your content. People are just more visual. To ensure your images bring in more traffic, choose high quality, properly dimensioned images that match your content and purpose. (Caution: If you don’t have your own images, use stock photos.)
13. Keyword Stuffing
You may think putting in keywords in every line of your article increases your site’s ranking, but that was in the past. It’s not working anymore. SEO is more than just keywords. While keywords are indeed important, keyword stuffing can demote your site’s ranking and lead to poor user experience, resulting in high bounce rate.
14. of Proper Interlinking
Internal links are an essential part of SEO. But get it wrong and you can get in trouble. A little of the RIGHT interlinking goes a long way. To make internal links work to your advantage, keep them no more than 3 link “hops” away from another, relevant and useful to visitors, and controlled by removing low value content and the accompanying internal links.
15. Not Replacing Broken Links
Links are a fundamental feature for websites, but sometimes they can go bad. Pages and images can go missing or won’t load. What’s the outcome? Users get frustrated, your credibility’s tainted, and your website’s lost ranking. Maintain your business’ reputation by regularly checking up on your links and replacing them.
Other common SEO mistakes:
16. Ineffective Keyword Research
17. Unoptimized Social Sharing Images
18. Failing to Track and Analyze Results
19. Writing Content With No Focus
20. Ineffective Outreach Strategy
21. Inconsistent Content Publishing
22. Not Promoting Your Content Effectively
23. Not Using Alt Tags For Images
24. Linking Out Quality Sites
25. Ineffective Use of 301 Redirects