What is Digital Marketing?
Digital marketing is any form of marketing products or services that involves electronic devices. Moving beyond the print media mindset, digital marketing uses new media for a brand to reach and interact with targeted audience in real time. Our digital marketing is strategically placed in such a way that it builds a relationship between clients and their customers more effectively.
What Services do we offer on Digital Marketing?
Our Digital Marketing methods involve:
- Campaign Marketing and Branding
- Social Media Marketing and Optimization
- Web Development and Optimization
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Content Marketing
- Influencer Marketing
- E-mail Direct Marketing (EDM)
- Display Advertising and Pay-per-Click (PPC)
- Digital Lead Generation
What is Campaign Marketing and Branding?
Campaign marketing and branding helps solidify the image of the client’s brand–building consistency to help their target audience truly understand the core purpose of their business and, in the long run, create loyal customers. To achieve this, we utilize an integrated mix of digital marketing services to create personalized, strategic, optimized, and powerful digital campaigns. Here, we formulate comprehensive Digital Strategies across different platforms that aim to create traffic, brand awareness, PR Value, reach/impressions, clicks, downloads, and/or conversions for our clients. With this package, you will see our whole agency at work to make sure you meet your objectives.
What is Social Media Marketing and Optimization?
Social Media Marketing involves the use of different social media platforms for marketing. These platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other up-and-coming Social Media Platforms in the market today. With our expertise on social media, we help you achieve your business objectives of increasing market reach, creating and managing Online Communities, Advertising, content marketing, content curating, and branding.
Social Media Optimization involves a thorough audit of our client’s Social Media Properties to make sure they are functioning properly. A lot of business Social Media profiles have poorly optimized fields that hamper in their success in terms of visibility, poor branding practices, security and privacy, and other categories.
What is Web Development and Optimization?
Web Development involves the creation, managing, maintenance, and optimization of Web Based properties for our clients. This involves creation of websites that have a diverse set of functions, depending on the client’s needs and specifications. Web Development involves specialized structuring that aims to create Web Based Properties (Websites, Landing Pages, Applications, etc.) that will further your business.
Just like Social Media Optimization, Web Optimization also involves a thorough audit of your Web Properties to make sure they are functioning and most effective according to Google’s requirements. This involves a lot of backend work in terms of correcting fields, fixing content, link building, and other items that may contribute to your website’s standing.
What is SEO and SEM?
SEO or Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. Major search engines focus on highlighting relevant content to create the best user experience. Your brand visibility relies on the quality of your content. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. This also involves a lot of back end work in terms of optimizing your website, boosting quality of content, and other best practices depending on Google’s specifications.
SEM, or Search Engine Marketing, is a broader term than SEO. It is form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. It includes search engine and directory submission management, pay per click, link popularity development, and ROI and performance monitoring.
What is Content Marketing and Curation?
Content Marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online to perform a specific function. Forms of Content Marketing include Copy Writing, Blog Creation, Graphic Design, Videos, Web Content, and other content. The objective of content marketing is create brand awareness, create PR/Advertising value for products, increase traffic towards your website, and/or build your brand with the right information.
Content Curation is a kind of activation on the digital platform that finds, collects, organizes, and shares information surrounding your industry. Nowadays, it is widely used on Social Media platforms where communities are engaged because of the type of content curated on accounts. This is a great tool to build, educate, and strengthen your brand in your online community.
What is Influencer Marketing?
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. We can facilitate identifying and managing key influential figures surrounding your industry and have them release sponsored content that may build your brand.
What is Email Direct Marketing?
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical emails. This is effective as information drives, marketing new products that require in-depth content, and conversion or “closing-the-deal” in terms of online sales.
What is Display Advertising?
Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. This includes Banner Ads, Pay-per-Click (PPC), affiliate marketing, and other display-based marketing used via your or a 3rd party Web Property. This service is primarily done via Google Adwords and Affiliate Marketing.
Similar to Influencer Marketing, Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Digital Lead Generation
It is the use of a combination of premium digital channels in order to target specific demographics on different platforms online and present to them a “pitch” for the products and/or services. While we guarantee the work, Digital Lead Generation is a lot more complex to monitor than Telemarketing Lead Generation campaigns. We measure success of the campaign via the number of people penetrated from the target market (in the case of LinkedIn, number of Opened InMails or clicks), impressions, engagement, clicks on Banner Ads, and others.
Telemarketing vs Digital Marketing: Which is better?
While most agencies separate Telemarketing and Digital, we marry the two to better confirm Digital Lead Generation and others. We perform, as a premium, a basic non-guarantee Telemarketing service for campaigns run via digital. This will strengthen our efforts online, as well as build a stronger community and further your objectives as the campaign goes on.
DO YOU HAVE HANDLE B2C CLIENTS?
We can cater B2C Campaigns depending on your specifications. It would be an advantage if you have a list, since our lists are targeted towards the B2B sector. We can also come up with a specific list based on the criteria you’ve set.
I'M ALREADY LOADED WITH APPOINTMENTS, CAN I PAUSE THE CAMPAIGN?
Yes we can halt a campaign so you could nurture the leads you currently have. We can also resume the campaign at any time.
WHAT'S THE MINIMUM CONTRACT WE CAN AVAIL?
You can start a campaign for as low as a 1 month trial period. But for most campaigns, we recommend 3 or more months for optimal results. With this, we can do sufficient follow ups on prospects that were previously contacted but were not yet ready for an appointment.
I'M ONLY INTERESTED IN TELEMARKETING. IS THERE A PROGRAM ONLY FOR THIS?
Our campaigns usually utilizes cross-channel approaches to give your company a better reach to your prospects. If you feel like you only need a calling campaign, yes we can offer a package specifically for that.
WHERE DO YOU GET YOUR LIST OF PROSPECTS TO CALL?
Our research team can come up with a list that’s specific to your defined target market. Additionally, if you have a list that you would like for us to use, that would be good as well.