Search Engine Optimization

Based on research:

75% use Google for searching

59% consumers Google to find a reputable, local business

70% of smartphone users have used Google ads to call a business

With this intimidating numbers, it’s hard to imagine how to stand out amongst competition online. Search engine optimization is your solution. It’s important It helps build a strong online presence.

If you want to build a strong online presence, then yes! Most definitely! Blogs, websites, or online stores won’t mean anything if people don’t actually see them and engage interest enough to use the brand themselves and share it with their peers.

What is Search Engine Optimization

To be seen online, your website should be visible in search engines. Keyword research, on-site optimization and off-site optimization- SEO optimizes content for it to be the top result in search engines. It’s a never-ending process of going through research, analytics, content, keywords, and design.

Here are some things SEO does that helps your brand:

On-Site SEO Basics

From starting a title tag with keywords, add modifiers to your title, wrap your title, using multimedia, image optimization, use social sharing buttons, posting long content to boosting dwell time- SEO goes from one step to another in building your site.

Proper Content

Search engines and your website need good content for it to reach your market. More content means more visitors for your website and more likely they’ll remain. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.

Link Building

This is about getting other websites to link to yours and top ranking search results. Links come off as votes for your website, for it to rank high. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.

Google+

Social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with.

Monitor Your Results

Last, but not least, you will want to keep track of your SEO progress by monitoring your results. The two most important tools you can use to monitor these results are the following.